At the heart of professionalism is doing what you say you are going to do. When you sign on to do something, you do it. Showing up is necessary, but insufficient. You show up with your “A” game. You do this consistently and people come to respect you. They want to work with you and be part of your team. You are seen as a Professional. You don’t show up or don’t bring your “A” game with consistency, you are seen as unrealizable, inconsistent and unworthy of trust. People don’t want to work with you or do business with you. This is why we want you to demonstrate professionalism everyday, not just in GEB courses or for points. It needs to become a part of who you are. Just being a professional on Tuesday isn’t good enough… not even close.